Sable Funnel · Audience build

Suppression applied before delivery, not after a complaint.

Suppression, consent state and exclusion lists get applied before delivery, not as a correction afterwards. A record you asked to be withheld stays withheld.

Hand-off

Delivered in the format your systems take, with the field definitions written down.

Sample first

A small extract to check against before the full build, so a misread brief costs nothing.

Overlap reporting

Where segments share records, stated rather than double-counted into a bigger total.

If the number you were quoted elsewhere looks too good, send it over.
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